|
|
|
April 23, 2020
|
|
- Two out of three cruise enthusiasts will board a
once passed the coronavirus emergency
-
- This is detected by a random survey of Tourism Responses
-
 Boarding a cruise ship after you have been
forced to give it up due to the onset of the emergency due to the
Covid-19 virus? To answer yes would be
almost two-thirds of them. This is stated by the research company
and advice for the tourism sector Tourism Responses specifying
this emerges from a sample survey carried out
company on more than 900 cruise enthusiasts and stating that
the question - whether, in accordance with the overcoming of the current
emergency and regulatory constraints, had changed their
going to take a cruise to which they answered no on the
64.3% of respondents - only 84.1%
of the sample, that is, to those who in recent months had
planned or were planning to book a cruise. Have
answered yes instead, confirming that they had changed their intention
respondents who said they no longer considered
cruise a safe holiday (22.9% of 84.1% of the sample),
those who motivated their change of decision with
reasons for economic availability (7.0%) and those who
they said they no longer had leave available (5.8%).-
- "The main indication that emerges from the survey -
commented the President of Tourism Responses, Francis of Caesar -
is the sealing of the appeal of the cruise product at this stage
health emergency for customers who know the product well
and that has developed over time a certain familiarity with this
form of tourist experience. A significant orientation if you
considers that the sector has historically been characterised by
a high proportion of tourists who are fond of this type of holiday,
on a global scale that can be estimated at about 55% of the total customer base.
If, therefore, on the one hand for companies it may not be easy
conquer in the short-term new question -- remarked Caesar's
- on the other hand, they can be heartened by the evidence that most
a member of the loyal customer base, who knows and appreciates the
product, is determined not to change its orientation and
Preference. It is therefore from the repeaters, among Italians so
abroad, which we believe the sector will be able to
start over.'
-
- Responses Tourism also announced that the vast majority
of those who did not plan a cruise in 2020, who
16% of the sample, he said.
will not change your preference for this type in the future
product product.
-
- Finally, among those who claimed to have at the moment
changed intention from the cruise, representing the
34.4% of the sample, 40% want an investment from
cruise lines to make maximum safety on board
health issues. Significant - pointed out
Tourism Responses - note that only 2.5% stated that,
regardless of any initiatives and actions, it will not change
more opinion by giving up the cruise holiday.
|
|
- Piazza Matteotti 1/3 - 16123 Genoa - ITALY
phone: +39.010.2462122, fax: +39.010.2516768, e-mail
|
