July 31, 2020
- Royal Caribbean Cruises changes name to Royal
Caribbean Group, New1001
- Fain: The latest renewal of our identity is
occurred over 20 years ago
- U.S. cruise group Royal Caribbean Cruises
announced its renaming in Royal Caribbean Group. "The
name -- explained the president and CEO of the
group, Richard Fain -- it's simpler, fresher and more
Modern. It's also more descriptive: Royal Caribbean
Group sounds more like the name of a parent company and reflects the
our growth and evolution since the last renewal of the
our identity that took place over 20 years ago."
- Royal Caribbean Group is home to Royal Caribbean Group cruise brands Royal
Caribbean International, Celebrity Cruises, Silversea, Azamara, TUI
Cruises and Hapag-Lloyd Cruises.